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Experience in Detail.


Choice Hotels Europe

Joining the company at exciting times of change, and filling one of the four newly created roles, the senior position of Director of Agency Sales, was a fantastic opportunity to drive revenue into both the Managed & Franchised Estate of Choice Hotels Europe. Focus was within the UK Corporate and MICE agency network. Revenues achieved doubled within the first 12 months of this role.

Principal Hayley

Working as dual Director of Sales for the largest property, Beaumont Estate, Old Windsor and sister property at the time, Oakley Court Hotel, Windsor. A combined turnover of £23m, and a sales team consisting of 5, with a huge focus on large scale events.

Village Hotels

Working as a Regional Director of Sales, responsible for 14 properties within the dynamic Village Hotel portfolio. Each property boasting fantastic revenue lines from Leisure, F&B and rooms elements, making the financial model very unique compared to more traditional hotel budgets.
Managing a team of 12 sales professionals remotely, and integral with 3 new openings, one of which achieved a company record for the most successful revenue delivery.


Initially working within Account Management, driving revenue from large transient and MICE Corporate Accounts into the UK&I Managed Estate portfolio of 65 branded Holiday Inn and Crowne Plaza hotels.
Promoted to interim Head of Leisure Sales covering Maternity leave, leading a very specialist team supporting significant distribution channel development within the connected and non-connected client frameworks.
Additional projects saw inclusion in specialist working groups for Government, Capex Projects and a final assignment managing an Administration Department of 8 through a period of change and uncertainty due to 3 prong portfolio divestment, due diligence and final office closure once all remaining assets were sold.


Working as Area Director of Sales – M4 Cluster, leading a sales team for 5 Hilton properties, with a combined turnover in excess of £28M, and Key Account portfolio representing £16M to Hilton hotels worldwide.


Began as a Regional Sales Manager responsible for two QMH properties in Reading, each with its own Brand (Moat House & Holiday Inn). Swiftly promoted to newly created role of National Account Manager looking after a £3M Travel Management Company.

Reed Accountancy Personnel:

Qualified as a professional Recruitment Consultant, specialising in Temporary and interim Finance roles. Successfully made first branch number one in the region, and then moved to a second branch and repeated this success. Great experience in people development and providing client solutions in a very timely and cost-effective manner.


Fantastic start to my early career working for a start-up business, guided by a very creative entrepreneur. 3 of us working from a converted garage, bringing a new brand and experience to domestic and overseas buyers. Establishing a brand that was known for high quality, innovative packages and tours to the Groups market.

Amaris Hospitality (Mercure Hotels):

An interim position whilst recruitment is underway. Initially responsible for two Mercure properties, delivering rooms revenue in excess of £5.1M.

Interstate Hotels & Resorts:

An interim position launching a new brand in new build property in Dublin, Ireland. Working for Interstate Hotels & Resorts as Director of Sales, and liaising with Marriott International for this brand new 157-bedroom hotel. Recruited for the new Director of Sales position pre-opening.

A Research Project to support with the opening of the new Aloft & Eastside Rooms Birmingham. In depth customer analysis and research for the new opening team, plus support for the Marriott EPIC system content.

Millennium & Copthorne:

Interim Director of Sales for a 200-bed hotel in Berkshire. The focus was to drive local transient demand and map opportunities from global players within territory. Role included the on-boarding and induction of new sales Executive. Subsequent realignment of sales processes and recruitment of a permanent Director of Sales.


Initial consultancy role to review people and processes, which developed into Interim Head of Sales & Marketing. Ascertained and implemented revised people and commercial strategy for the non-match day event business of the world class Twickenham Stadium. Full engagement with key stakeholders within Compass UK&I and RFU. Delivered profit expectation and full sales team restructure with associated recruitment of key departmental heads for both Proactive and Reactive sales teams.

Make Venues:

Interim Head of Sales & Marketing for 3 venues whilst structural changes conclude and recruitment for permanent Head of Sales & Marketing is realised.

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Please call us to discuss your individual requirements Contact 07500 110331