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I have worked with Jade in three companies over the last 15 years. His knowledge of major account management principles is exceptional and he mixes a consultative approach with a great sense of humour.

He knows his numbers and knows how to spot opportunity. A real asset to any organisation looking for growth from their account base, or seeking new opportunities.

Stuart Leven, Vice President EMEA & Managing Director, Royal Caribbean Cruises Ltd.

JWH Hospitality Solutions is led by Jade Humphrey; that’s me! A sales professional with over 20 years experience within Sales and Hospitality. Two qualities often referred to are Passionate and Insightful, and I like to display these, and many more, in the activities undertaken within JWH Hospitality Solutions.

Jade Humphrey

Large or small organisations, it doesn’t matter. We have experience in companies of varied sizes. Time spent in the Independent Hotel sector; Domestic Brands including Reed Plc, QMH, De Vere Group, Principal Hayley and Global Brands such as Choice Hotels Europe, Hilton and IHG.

Core Skills:

Commercial Acumen

Strategic Sales Planning, development and delivery

Sales Process review and design




Sales Lead and Revenue Generation

Strategic Account Management

We utilise a broader network of expert associates whenever an assignment or project requires it.

I had the immense pleasure of working alongside Jade for 3 years, when we were both driving the business development and field sales function within the inaugural Cluster of 5 hotels within the South West for Hilton. Not only did we break new ground for the brand in creating and expanding the Cluster vision, but Jade was instrumental in delivering revenue and building long-lasting business relationships.

Jade is a powerful influencer who understands the nuances required to respond to a diverse client base. He always remained true to the team aspirations for revenue generation and innovative thinking whilst also maximising the opportunities presented by the varied portfolio of hotels. He added real value to the team, not only through his professional expertise in hospitality and revenue generation, but also his commitment to teamwork and coaching. He was a real asset to the team, bringing not only valuable skills, but also a big personality to match.

I really hope we have the chance to work together again in the future.

Claire Alderson, Operations Manager for EMEA, Starbucks



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Please call us to discuss your individual requirements Contact 07500 110331